Roku Sports activities Channel introduced

Key Takeaways

  • Roku Sports activities Channel launches Aug 12, free for all customers
  • Presents 24/7 sports activities protection, together with MLB, System E, and discuss reveals
  • Enhances current sports activities subscriptions, goals to simplify sports activities streaming panorama



Roku has introduced the most recent addition to its sports offerings with the Roku Sports activities Channel. This ad-supported channel might be free for Roku users when it launches on August 12.

The streaming large has been bolstering its sports activities protection over the previous few years by partnerships with main networks akin to NBC, ESPN, and extra by the Roku Sports activities expertise. Nonetheless, these further channels usually have their very own subscription prices to entry. The Roku Sports activities Channel will stream all main sports activities applications that Roku owns and licenses without cost.

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Sports activities 24/7

Roku’s new Sports activities Channel

roku home screen


Launching on Monday, August 12 all Roku customers will be capable of entry the most recent FAST channel known as Roku Sports activities Channel. This might be a 24/7 streaming channel that options all the most well-liked sporting occasions and sports-related protection. Will probably be ad-supported and free to all Roku customers.

Highlights of the Sports activities Channel embrace stay MLB video games and BLB Sunday Leadoff, System E races, and extremely acclaimed sports activities discuss reveals akin to The Wealthy Eisen Present and GMFB: Additional time. Roku authentic content material will fill within the gaps with protection of different skilled leagues within the type of NFL Draft: The Choose Is In, WWE:Subsequent Gen, and Combat Inc: Contained in the UFC.

Introduced companions for the channel embrace boxing {and professional} poker.

Head of Sports activities at Roku Media Joe Franzetta describes Roku Sports activities Channel as “A curated always-on channel that leads our viewer by the big variety of premium sports activities content material accessible without cost on The Roku Channel, Roku Sports activities Channel is an thrilling addition to our increasing sports activities providing.” Roku additionally commits to increasing the channel’s protection with new unique content material akin to NBA G-League and a Roku-produced WNBA documentary titled Renee Montgomery: A Radical Act.


Roku seems to see a spot within the sports activities streaming market it may well fill with this service. As Roku’s director of product for sports activities Drew Adams stated to Terrible Asserting simply final month “We understood that sports activities have been persevering with to fragment week by week, month, month by month, with completely different rights holders coming into play or leagues with completely different distribution factors. So once we evaluated the place Roku may add worth right here, that was one space the place we stated ‘Properly, we will actually assist, proper? We might help the person right here by making it straightforward for them to search out sports activities content material multi functional place.'”

Streaming providers have turn out to be fairly advanced in figuring out which content material is out there the place, so a unified and free service that accommodates all sports activities content material might be an ideal resolution.

The Roku Sports activities Channel is not going to exchange the prevailing sports activities channels on the service. All these particular person subscriptions and channels will nonetheless be supported and performance as regular.


It is possible for you to to stream the Roku Sports activities Channel without cost when it launches on August 12 with any Roku streaming system, the Roku app, or through the official Roku web site.

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